TikTok vs Instagram
TikTok and Instagram side by side: daily App Store rank in the United States, ratings and estimates of downloads and revenue. TikTok ranked above Instagram in Top Free · Apps on 30 of the last 30 days.
GB
PKData through · updated every morning
Top Free · Apps · United States · last 30 days
1 = top of the chart · best rank recorded each day
- TikTok#16
- Instagram#20
Show the numbers
| Date | TikTok | |
|---|---|---|
| 19 Oct 2026 | 16 | 20 |
| 18 Oct 2026 | 13 | 19 |
| 17 Oct 2026 | 12 | 19 |
| 16 Oct 2026 | 14 | 20 |
| 15 Oct 2026 | 14 | 20 |
| 14 Oct 2026 | 16 | 25 |
| 13 Oct 2026 | 16 | 25 |
| 12 Oct 2026 | 20 | 25 |
| 11 Oct 2026 | 16 | 21 |
| 10 Oct 2026 | 19 | 21 |
| 9 Oct 2026 | 16 | 20 |
| 8 Oct 2026 | 17 | 22 |
| 7 Oct 2026 | 16 | 22 |
| 6 Oct 2026 | 12 | 18 |
| 5 Oct 2026 | 11 | 18 |
| 4 Oct 2026 | 12 | 16 |
| 3 Oct 2026 | 12 | 16 |
| 2 Oct 2026 | 14 | 17 |
| 1 Oct 2026 | 14 | 17 |
| 30 Sep 2026 | 17 | 22 |
| 29 Sep 2026 | 17 | 21 |
| 28 Sep 2026 | 19 | 20 |
| 27 Sep 2026 | 14 | 16 |
| 26 Sep 2026 | 20 | 22 |
| 25 Sep 2026 | 18 | 22 |
| 24 Sep 2026 | 16 | 20 |
| 23 Sep 2026 | 16 | 20 |
| 22 Sep 2026 | 14 | 20 |
| 21 Sep 2026 | 14 | 18 |
| 20 Sep 2026 | 15 | 16 |
Source: GameQuant, https://gamequant.io/compare/tiktok-vs-instagram
<iframe src="https://gamequant.io/embed/compare/ios/835599320-vs-389801252?country=us&range=30" width="640" height="440" style="max-width:100%;border:0" loading="lazy" title="TikTok vs Instagram: rank chart by GameQuant"></iframe><br><small>Source: <a href="https://gamequant.io/compare/tiktok-vs-instagram">GameQuant</a></small>
<a href="https://gamequant.io/compare/tiktok-vs-instagram"><img src="https://gamequant.io/chart/compare/ios/835599320-vs-389801252.png?country=us&range=30" width="600" height="450" alt="TikTok vs Instagram: Top Free · Apps · United States, last 30 days"></a><br><small>Source: <a href="https://gamequant.io/compare/tiktok-vs-instagram">GameQuant</a></small>
Free to use in articles, reports and posts with this credit and a link to this page.
Side by side · United States
19 Oct 2026 · ratings in this country's store
| Measure | TikTok | |
|---|---|---|
| Chart | Top Free · Apps | Top Free · Apps |
| Rank | #16 | #20 |
| 7-day change | up 4 | up 5 |
| Best, 90 days | #10 · 9 Aug | #8 · 12 Sep |
| Days in the chart, last 30 | 30 | 30 |
| Average rating | 4.72 | 4.69 |
| Ratings | 18,396,216 | 29,605,007 |
| New ratings, 7 days | 6,948 | 19,567 |
| Downloads, Sep 2026 est. | 730K–2M | 730K–2M |
| Revenue, Sep 2026 est. | $34M–$96M* | $18M–$52M* |
Estimates are ranges for the whole month: revenue is in-app purchases bought through the App Store, before Apple's fee, plus ads; * not counting ads the developer sells itself. Not figures reported by Apple or the developers.
Every chart, every country and the full history for these apps are in the licensed dataset.
Request dataTikTok vs Instagram: common questions
United States only
Which is more popular, TikTok or Instagram?
In the United States, TikTok ranked above Instagram in Top Free · Apps on 30 of the last 30 days. On 19 Oct 2026 TikTok was #16 and Instagram #20. In the United States App Store TikTok has 18.4M ratings averaging 4.72 stars, and Instagram has 29.6M averaging 4.69. Estimated App Store downloads in the United States in September 2026: TikTok 730K–2M, Instagram 730K–2M. The two ranges overlap, so the estimates do not settle which was downloaded more.
Ranks, ratings and estimates for the United States only. Estimates are ranges, not figures reported by Apple or the developers.
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