Facebook vs Instagram
Facebook and Instagram side by side: daily App Store rank in the United States, ratings and estimates of downloads and revenue. Instagram ranked above Facebook in Top Free · Apps on 25 of the last 30 days.
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PKLatest data: · updated every morning
Top Free · Apps · United States · last 30 days
1 = top of the chart · best rank recorded each day
- Facebook#24
- Instagram#22
Show the numbers
| Date | ||
|---|---|---|
| 27 Oct 2026 | 24 | 22 |
| 26 Oct 2026 | 25 | 22 |
| 25 Oct 2026 | 22 | 18 |
| 24 Oct 2026 | 22 | 21 |
| 23 Oct 2026 | 22 | 21 |
| 22 Oct 2026 | 26 | 25 |
| 21 Oct 2026 | 26 | 24 |
| 20 Oct 2026 | 22 | 23 |
| 19 Oct 2026 | 22 | 20 |
| 18 Oct 2026 | 21 | 19 |
| 17 Oct 2026 | 21 | 19 |
| 16 Oct 2026 | 20 | 20 |
| 15 Oct 2026 | 20 | 20 |
| 14 Oct 2026 | 21 | 25 |
| 13 Oct 2026 | 21 | 25 |
| 12 Oct 2026 | 27 | 25 |
| 11 Oct 2026 | 23 | 21 |
| 10 Oct 2026 | 22 | 21 |
| 9 Oct 2026 | 21 | 20 |
| 8 Oct 2026 | 24 | 22 |
| 7 Oct 2026 | 23 | 22 |
| 6 Oct 2026 | 22 | 18 |
| 5 Oct 2026 | 20 | 18 |
| 4 Oct 2026 | 22 | 16 |
| 3 Oct 2026 | 22 | 16 |
| 2 Oct 2026 | 27 | 17 |
| 1 Oct 2026 | 27 | 17 |
| 30 Sep 2026 | 27 | 22 |
| 29 Sep 2026 | 27 | 21 |
| 28 Sep 2026 | 31 | 20 |
Source: GameQuant, https://gamequant.io/compare/facebook-vs-instagram
<iframe src="https://gamequant.io/embed/compare/ios/284882215-vs-389801252?country=us&range=30" width="640" height="440" style="max-width:100%;border:0" loading="lazy" title="Facebook vs Instagram: rank chart by GameQuant"></iframe><br><small>Source: <a href="https://gamequant.io/compare/facebook-vs-instagram">GameQuant</a></small>
<a href="https://gamequant.io/compare/facebook-vs-instagram"><img src="https://gamequant.io/chart/compare/ios/284882215-vs-389801252.png?country=us&range=30" width="600" height="450" alt="Facebook vs Instagram: Top Free · Apps · United States, last 30 days"></a><br><small>Source: <a href="https://gamequant.io/compare/facebook-vs-instagram">GameQuant</a></small>
Free to use in articles, reports and posts with this credit and a link to this page.
Side by side · United States
27 Oct 2026 · ratings in this country's store
| Measure | ||
|---|---|---|
| Chart | Top Free · Apps | Top Free · Apps |
| Rank | #24 | #22 |
| 7-day change | down 2 | up 1 |
| Best, 90 days | #18 · 3 Sep | #8 · 12 Sep |
| Days in the chart, last 30 | 30 | 30 |
| Average rating | 4.53 | 4.69 |
| Ratings | 28,922,100 | 29,642,164 |
| New ratings, 7 days | 99,079 | 27,652 |
| Downloads, Sep 2026 est. | 560K–1.4M | 730K–2M |
| Revenue, Sep 2026 est. | $11M–$33M* | $18M–$52M* |
Estimates are ranges for the whole month: revenue is in-app purchases bought through the App Store, before Apple's fee, plus ads; * not counting ads the developer sells itself. Not figures reported by Apple or the developers.
Every chart, every country and the full history for these apps are in the licensed dataset.
Request dataFacebook vs Instagram: common questions
United States, other countries where named
Which is more popular, Facebook or Instagram?
In the United States, Instagram ranked above Facebook in Top Free · Apps on 25 of the last 30 days. On 27 Oct 2026 Facebook was #24 and Instagram #22. Their best positions in the last 90 days: Facebook #18, Instagram #8.
When did Instagram overtake Facebook?
Instagram moved above Facebook in Top Free · Apps in the United States on 21 Oct 2026 and has been the higher one on every day since, 7 days up to 27 Oct 2026.
How often has Facebook ranked above Instagram?
Facebook was the higher one in Top Free · Apps in the United States on 6 of the last 90 days, most recently on 20 Oct 2026. Its longest run above Instagram was 3 days, from 2 Sep 2026 to 4 Sep 2026.
Which has more downloads, Facebook or Instagram?
Estimated App Store downloads in the United States in September 2026: Facebook 560K–1.4M, Instagram 730K–2M. The two ranges overlap, so the estimates do not settle which was downloaded more.
Which is rated higher, Facebook or Instagram?
In the United States App Store Facebook averages 4.53 stars from 28.9M ratings and Instagram 4.69 from 29.6M. Instagram's average is higher by 0.16.
Which is growing faster, Facebook or Instagram?
In the week to 27 Oct 2026, Facebook went from #22 to #24 and Instagram went from #23 to #22 in Top Free · Apps in the United States. Facebook added 99,079 ratings in that week and Instagram 27,652, which is 0.34% and 0.093% of their totals. Measured by new ratings against the total, Facebook grew faster.
Where is Facebook more popular than Instagram?
On 27 Oct 2026, of the 3 countries on this page, Facebook in 1 (Pakistan) and Instagram in 2 (the United States and the United Kingdom) ranked higher in Top Free · Apps.
Ranks, ratings and estimates for the United States, unless an answer names other countries. Estimates are ranges, not figures reported by Apple or the developers.
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